9 March, 2015 (Singapore) - Leading global and regional online retailers and brand owners will be attending the inaugural Last Mile Fulfilment Asia (LMFAsia) event to discuss the issues that are arising from increased demand and evolving consumer needs in the Asian eCommerce marketplace. Themed “eCommerce Beyond Borders”, LMFAsia is a conference and exhibition at which retailers can address their requirements to improve the consumer online shopping experience. LMFAsia will be held from 19–20 March at MAX Atria @ Singapore EXPO and has garnered the interest of retailers and brands such as ASOS, Abercrombie & Fitch, Creative Technology, CharmZone, eBay SoutheastAsia & Korea, Lazada Group, Lego, Levi Strauss & Co., Luxola, Laura Ashley, NTUC Fairprice, Rakuten Asia, Toys “R” Us, and Zalora Group.

Ronan Hurley, Chief Operating Officer of Luxola in Singapore will give a keynote speech on what lays beyond the opportunities for new market entrants – for example, faster delivery services and integrated brand experiences. Luxola is a reliable and efficient eCommerce platform offering a vast range of beauty products in Southeast Asia.

Cheong Zhaoyang, the Regional Director for the leading Korean retailer CharmZone Group, will share insights into the group’s expertise and fulfilment models in ASEAN, including criterion for securing the fulfilment partners in the region. Founded in 1984, CharmZone Group began as a specialist in skincare products yet has expanded its range of services across sectors such as beauty, automobiles, construction, interior and design.

Organised by SingEx Exhibitions with the Economic Development Board (EDB) of Singapore as a strategic partner, LMFAsia 2015 will bring into focus the challenges and opportunities that lie within the eCommerce and fulfilment industries and by bringing together the main industries that enable eCommerce, will help maximise the potential for cross-border collaborative business opportunities within the region. Themed “eCommerce Beyond Borders”, the conference will feature over 70 speakers from established organisations.

Lee Eng Keat, Director of Logistics & Natural Resources at EDB observes that “Customer needs in last mile fulfilment are evolving very quickly. Cross border eCommerce volumes in Southeast Asia have seen healthy growth, albeit starting from a relatively low base. Today, we are seeing companies across the region experiment with different models such as self pickup systems to enhance the customer experience. “

“SingPost kick started this with POPStation, which allows customers to choose the most convenient location to collect their parcels. A start-up called Bumbox is providing locker solutions to universities for students to collect their deliveries. More recently, other players such as DHL Express, UPS and Yamato Asia have introduced similar solutions, offering pickups at supermarkets or petrol stations. Customers want simple, easy and cost-effective solutions and logistics players are rapidly innovating to meet these needs.”

Eng Keat will lead a panel discussion on Singapore Growing Across Borders: Building on Local Expertise Towards Integrated Regional Capabilities. This panel will discuss the perspectives of players that do not have full, in-house cross-border presence and will share their views on expansion possibilities and how they intend to address cross-border issues. Panelists include David Mills, Cross Border Sales Director, Yamato Unyu and Paul Srivorakul, Chief Executive Officer of aCommerce in Thailand.

A country-focussed track of breakout sessions will further address the needs of brands and retailers attending LMFAsia. Speakers for these sessions represent regional companies such as Vela Asia, Zalora, aCommerce, Tarad.com, Lazada, Xend, DCOM, and LovableCommerce. The Last Mile Fulfilment Asia exhibition will feature 40 exhibitors that will showcase integrated warehouse, fleet and payment management solutions alongside the latest in fulfilment technologies made available by leading regional and domestic fulfilment players,
for example customised packaging or automated pick and packing solutions.

Visit www.lmfasia.com for the fullprogramme.

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1. Media may apply for accreditation on the Media & Accreditation tab at www.lmfasia.com

About SingEx Exhibitions

SingEx Exhibitions is a subsidiary of SingEx Holdings, and is wholly owned by Singapore’s investment company, Temasek Holdings. SingEx Exhibitions owns, develops and manages a series of trade exhibitions and conferences in various industries including urban solutions, logistics, information technology, healthcare and commodities. The company collaborates with both local and international partners to create new market platforms via trade events in key industries with high growth potential. SingEx Exhibitions has an extensive network of relationships with regional governmental agencies, international trade associations, and leading businesses in key sectors which enables it to form joint ventures, acquire, market and scale events around the world.

For more information, log on to www.singex.com

Media Contact
Jolene WONG
Assistant Manager (Events Marketing)
SingEx Exhibitions Pte Ltd.
+65 6403 2225
jolene.wong@singex.com