Managing Director
Primer Group

Mr. Mark Chim Suan Kit is the Managing Director of Primer International Management Ltd.(HK)/Primer International Management Pte Ltd (Singapore) since 2005 and recently appointed to the group Board of Directors. Mark has spent 26 years working in the Asia pacific region, primarily engaged in the marketing and distribution of international lifestyle brands in the footwear, carry wear and sportswear categories. He has extensive experience and knowledge in setting up and running operations in Asia Pacific.  His role in these countries have been in assessing partner’s integrity, studying market trends, developing business and marketing strategies, assessing customer requirement opportunities effectively, forging long term business relationships with the key partners, and implementing internal controls and reporting systems to maintain the integrity of the organisations. His experience also extends to negotiations with brand owners for distribution and franchising rights as well as brand licensing rights to manufacture products in Asia. This in turn involved factory audits, merchandising, quality assurance as well as reporting and communicating with brand owners to ensure proper and appropriate compliance to quality and standards.

Prior to joining the primer group, Mark was the General Manager of the Petite Cherie Group which was primarily involved in the retail and distribution of lifestyle brands in Singapore, Malaysia and Indonesia.

Mark Chim was educated at the University of Newcastle, Australia and graduated with a Bachelor of Commerce degree majoring in Economics. He has a Graduate Diploma in marketing Communications (Gold Medal) from the Marketing Institute of Singapore, and has attained a Master of Business majoring in International Marketing and a Master of Accounting from the Curtin University of technology, Australia. He is a full member of CPA Australia completing as Singapore divisional award winner, he is also a full member of the Singapore Institute of Directors and holds several board memberships in Asia Pacific. In recent times he completed the INSEAD International Directors Program held in Singapore and in France.