Co-Founder & Chief Executive Officer
iStore iSend

Joe is a seasoned industry veteran whose experience in co-founding an eCommerce marketplace led him to see the opportunities in B2C logistics and fulfilment.  He and his partner co-founded iStore iSend in 2009, having learnt the ropes from the ground up by tackling logistical bottlenecks from an eCommerce perspective, as opposed to traditional B2B distribution models that remain prevalent in this region.  As the first fulfilment company in Malaysia, iStore iSend was founded before the eCommerce boom in South East Asia, helping leading eCommerce retailers manage their distribution challenges amidst rapid growth.