Head of Overseas Business Development

Elaine has always been in the ecommerce industry since her graduation from the University of Hong Kong. In 2013, Elaine joined Alibaba.com to expand the ecommerce business in overseas areas such as Taiwan, Macau and Hong Kong. With international education background and extensive experiences in ecommerce, Elaine was named head of business development in BFMe.com in July 2015. As head of business development, Elaine is responsible for leading and executing the international growth strategy for globalising the company and expanding its business including seller acquisition and brand development outside China.