Group CEO
The Luxasia Group

Dr Wolfgang Baier brings with him over 15 years of experience in business transformation strategy and execution. As Group Chief Executive Officer of The Luxasia Group (Luxasia), he oversees the company’s transformational growth with a focus on building industry-leading omni-channel competencies that will reinforce its position as Asia’s leading beauty market maker.

Prior to joining Luxasia, Dr Baier served as the Group Chief Executive Officer of Singapore Post Limited (SingPost) from 2011 to 2016, where he was responsible transforming the Local Postal Operator into an International Ecommerce Logistics Provider. He oversaw the acceleration of SingPost’s regional expansion in non-mail businesses such as logistics, retail and e-commerce. During his five years there, Dr Baier was involved in several significant initiatives such as on-boarding Alibaba as a major shareholder. In his time at SingPost he served on many boards across Asia, US and Europe.

Prior to that Dr Baier was with McKinsey & Company for 10 years in Europe and Asia. As a Partner in the Singapore Office, he was responsible for leading the Transportation & Logistics activities as well as the Operations Practice in South East Asia focused on leading large-scale transformations across several industries.

In recognition of his achievements, Dr Baier was named CEO of the Year at the Singapore Corporate Awards organised by the Institute of Singapore Chartered Accountants, the Singapore Institute of Directors and The Business Times as well as Supply Chain Asia CEO at the Supply Chain Asia Awards in 2015.

He holds a Ph.D. in Law with distinction from the University of Vienna as well as Masters Degrees in Law from the University of Vienna and Graz (Austria) and a Masters Degree in Business Economics from the Universities of Exeter (UK) and Graz (Austria).