In 2014, Beh Lee Yen co-founded Happy Bunch, an online flower delivery service that aims to make it simple for anyone to send flowers and delightful for everyone to received them.
LeeYen, is a former advertising suit and banker with 19 years of operational and strategic
management under her belt. She spent half her career in advertising, specializing in direct marketing & communication with several multinational advertising agencies in New York City and Malaysia. The other half was with an international bank, where her roles covered marketing communications, product development & management, and eventually managing a multi-billion dollar business.
Being able to take birds eye view, yet eagle like focus concurrently to ensure consistency
and strive for best results for the team and business, Lee Yen now oversees the operational part of Happy Bunch.
Lee Yen has a Bachelor of Science degree majoring in Advertising & Marketing, at the University of Oregon, Eugene, OR (USA).