Arne is the CEO and Founder of Parcel Perform, an innovative suite of solutions that manages the complexities of e-commerce logistics and and fulfillment.
Before founding Parcel Perform, Arne was Vice President for Business Development at DHL eCommerce Asia Pacific, where he led the development of e-commerce logistics products tailored for online marketplaces and merchants as well as market entries for DHL eCommerce throughout Asia. Prior to that, he was Vice President at Singapore Post’s SP eCommerce, where where he was responsible for the B2C e-commerce businesses including vPost and Omigo. In 2012, Arne was the founding CEO of ZALORA, South East Asia’s leading fashion e-commerce player across 8 markets.
Arne was a longtime management consultant at McKinsey & Company where he worked on technology projects in Europe, Africa and Asia. Arne is a trained economist with a Ph.D. in regulatory economics.
Dr Wolfgang Baier brings with him over 15 years of experience in business transformation strategy and execution. As Group Chief Executive Officer of The Luxasia Group (Luxasia), he oversees the company’s transformational growth with a focus on building industry-leading omni-channel competencies that will reinforce its position as Asia’s leading beauty market maker.
Prior to joining Luxasia, Dr Baier served as the Group Chief Executive Officer of Singapore Post Limited (SingPost) from 2011 to 2016, where he was responsible transforming the Local Postal Operator into an International Ecommerce Logistics Provider. He oversaw the acceleration of SingPost’s regional expansion in non-mail businesses such as logistics, retail and e-commerce. During his five years there, Dr Baier was involved in several significant initiatives such as on-boarding Alibaba as a major shareholder. In his time at SingPost he served on many boards across Asia, US and Europe.
Prior to that Dr Baier was with McKinsey & Company for 10 years in Europe and Asia. As a Partner in the Singapore Office, he was responsible for leading the Transportation & Logistics activities as well as the Operations Practice in South East Asia focused on leading large-scale transformations across several industries.
In recognition of his achievements, Dr Baier was named CEO of the Year at the Singapore Corporate Awards organised by the Institute of Singapore Chartered Accountants, the Singapore Institute of Directors and The Business Times as well as Supply Chain Asia CEO at the Supply Chain Asia Awards in 2015.
He holds a Ph.D. in Law with distinction from the University of Vienna as well as Masters Degrees in Law from the University of Vienna and Graz (Austria) and a Masters Degree in Business Economics from the Universities of Exeter (UK) and Graz (Austria).
Mr Khoong is the Chief Digital Evangelist of the Info-communications Media Development Authority (IMDA). He has more than 30 years of experience in both industry and government, and held various senior management positions in the technology sector. He led various nation-wide transformational initiatives, such as Singapore’s Next Generation Nationwide Broadband Network and Wireless@SG, the world’s largest authenticated, federated free WiFi service.
He also serves on various professional organisations, such as the Singapore’s Engineering Accreditation Board, and sits on several university industry advisory boards. He is a Fellow of the Singapore Computer Society. Internationally, he is member of Wireless Broadband Alliance’s Global Connected Cities Council, and a jury member of Intelligent Community Forum.
A Harvard Business School alumnus, Mr Khoong has Masters degrees in both Engineering and Business Administration.
Mr. Lee Eng Keat oversees EDB’s various industry clusters including Logistics, Natural Resources and the International Organisations Programme Office. Prior to this, Mr. Lee was responsible for EDB’s engagement of companies in the Middle East, South Asia, South East Asia and Oceania as International Director (Asia Pacific). In his previous appointment as Regional Director (India), Mr. Lee has been actively working with Indian companies since 2007 and was instrumental in growing India’s presence in Singapore. Mr. Lee concurrently headed the Communications department at the EDB in 2008. Between 2005 and 2007, Mr. Lee was seconded to the Singapore Tourism Board (STB) as Assistant Director in the Sector Planning Division. Mr. Lee joined the EDB as a Senior Officer for the Infocomms and Media cluster in 1999.
Ms Tan Sock Joo was appointed Divisional Director for the Transport and Logistics Division of International Enterprise (IE) Singapore on 1 December 2016
IE Singapore is the government agency that promotes international trade and partners Singapore companies to go global. It has a network across more than 35 locations worldwide, with a strong presence in Southeast Asia, China, India, and many emerging markets.
As Divisional Director of Transport and Logistics (T&L) Division, Ms Tan oversees the Logistics; eCommerce Fulfilment; Aviation; Maritime and Land Transport sectors; and leads a Division to help Singapore companies in the T&L sectors to actualize their overseas expansion plans. Particularly for the eCommerce fulfilment, Ms Tan and her team partner Singapore companies to develop and grow cross-border eCommerce, especially in Asia Pacific region.
Ms Tan started her career with IE Singapore in 2005 in the Events Management Division. In 2008, Ms Tan was transferred to the China Group, where she worked closely with key government agencies and companies to conceptualize and pilot projects. In 2012, she assumed the role of Divisional Director of China Group. In 2014, she was appointed Divisional Director for Enterprise Services Division, where she leads a team to provide advice and facilitation for the SMEs’ internationalization journey.
Ms Tan graduated from Curtin University with a Bachelor’s Degree in Marketing and Management. She is fluent in both Mandarin and English.
Ms Toh Hui Leng is the CEO of Grocery Logistics of Singapore Pte Ltd (GLS), a subsidiary of NTUC Fairprice Co-operative Ltd (FairPrice), and the Chief Supply Chain officer at FairPrice. She is responsible for leading FairPrice’s supply chain operations team in ensuring on-time deliveries made to over 130 FairPrice stores, ranging from dry food, fresh food and grocery items.
During her career at FairPrice, she was instrumental in the implementation of various state-of-art technologies at GLS including the Material Handling System (MHS) in 2004 at the Joo Koon distribution centre, which uses paperless Pick-To-Light Technology, and the integrated ASRS and Caddy Pick system in 2015 at the Benoi distribution centre.
She also serves on the board of FairPrice’s subsidiary Cheers Holdings, with its chain of convenience stores and petrol marts. Prior to her current role, Ms Toh held various positions in the accounting and finance departments at FairPrice. Before joining FairPrice, she was an accountant at a logistics firm and an auditor at the Auditor General Office.
Ms Toh did her undergraduate studies at the Nanyang Technological University and has obtained Certified Public Accountants (“CPA”) of the Institute of Certified Public Accountants of Singapore (Non-practising) in 2000.
She has 23 years’ experience in Retail, Ecommerce, and Hospitality with many international brands. She is always challenging herself in the different fields of commerce in order to look for the best way to serve the multi demands of diverse customers. She consulted and built the retail business as well as planned on the supply chains to thousands of suppliers worldwide. From 2014, early realizing that the future of the retail industry will be the combination of online and offline models and the influence of ecommerce/online on the offline and commercial big box retail. Furthermore, she strongly believed that the Omni channel retail would be the profitable pattern and the best model for SMEs and large retailers in Vietnam and help boost her nation’s growth and maintain jobs for the majority of Vietnamese people. Then she started to deeply develop business at Lazada.vn, driving and managing the ecommerce business as the Managing Director for Nguyenkim.com, Zalora.vn, and the startup B2S.vn to Omni channel solutions with all offline retail and its partners to bring the most positive profits from the Omni channel model. Throughout her role at Central Group Vietnam and Nguyen Kim Trading, she has successfully led these businesses down to the road of Omni channel despite many challenges along on its path.
As one of the first people explaining to local leaders about the potential for the export sector to the EU via IKEA as well as to the suppliers and distributors about doing modern trade business with Metro and now encouraging the innovation with online business, she wants to keep helping other retailers and customers to realize soon the potential and profit in addition to the benefit of online business.
She is one of recognized experts in the retail Omni channels field. She is now the Senior Vice President for one of the group of biggest restaurant chains, Redsun ITI Group, and manages 152 restaurants under the umbrella of 15 international and local brands. She has a strong passion in influence of the online on F&B and agriculture industry. She finds the strong benefits of the Omni channels to the farm to fork to home’s fork supply chain.
Viola Tan is the co-founder and executive director of the Love, Bonito Group, Singapore’s largest fast fashion retail brand. Together with her co-founder, Viola turned just S$500 into the multi-million dollar company Love, Bonito is today, with outposts in Indonesia, Malaysia and Cambodia, by expertly leveraging online platforms and social media channels and pioneering new strategies to reach the modern customer. She currently heads the Group’s business development efforts as Love, Bonito seeks to further expand its footprint across Asia. Viola led and closed the first round of funding for the company and is also heading investor relations for the Love, Bonito Group. Viola is a regular speaker at trade and industry conferences, as well as a media ambassador for select luxury brands.