8 JANUARY 2017 - AIMED at making Brunei as a strategic transshipment hub for air cargo, Cube Junction (Brunei) signed an agreement with AFL Logistics (Hong Kong) yesterday at the Design and Technology Building in Anggerek Desa.

The agreement is expected to enhance trade between Asean, Asean+3 (Japan, China, South Korea) and BIMP-EAGA regions.

Initiated by the Cottage and Youth Initiative Programme at the iCENTRE through the National Chamber of Commerce and Industry Brunei Darussalam (NCCIBD), Cube Junction (CJ) is an e-Commerce platform, a 100 per cent Bruneian company which runs a hybrid online social network and market place. It is working closely with locally registered regional freight forwarding firm Concord Transworld Forwarding for Brunei inland and hinterland distribution.

AFL Logistics (Hong Kong) is an inter-national e-Commerce and logistics company.

The signing of the Strategic Alliances Agreement between CJ (Brunei) and AFL Logistics was facilitated by Dr Haji Kamaruddin bin Dato Seri Paduka Haji Talib, Honarary Chairman of NCCIBD, who was also one of the signatories.

The other signatories were Captain (Rtd) Zailan bin Pehin Dato Mohd Don, Advisor of NCCIBD and Principal of Cottage and Youth Initiative Programme; Haji Ramlee bin BPKDP Zainuddin, CEO of Cube Junction; Danny Yu, Managing Director of AFL Logistics (Hong Kong); and Herman Setiawan, Managing Director of Kargolink (Indonesia).

 

The signing of the Strategic Alliances Agreement between CJ (Brunei) and AFL Logistics (Hong Kong) was facilitated and witnessed by Dr Haji Kamaruddin bin Dato Seri Paduka Haji Talib, the Honorary Chairman of National Chamber of Commerce and Industry Brunei Darussalam (NCCIBD) and also one of the signatories of the agreement. Other signatories include Captain (Rtd) Zailan bin Pehin Dato Mohd Don, Advisor of NCCIBD and Principal of Cottage and Youth Initiative Programme; Haji Ramlee bin BPKDP Zainuddin, CEO of Cube Junction; Danny Yu, Managing Director AFL Logistics (Hong Kong); and Herman Setiawan, Managing Director of Kargolink (Indonesia). – PHOTOS: DEAN KASSIM

Haji Ramlee bin BPKDP Zainuddin, CEO of Cube Junction, delivering the welcoming remarks.

The deal will enable Cube Junction to fully offer its planned e-Commerce services.

In line with this agreement, Brunei will become strategically important as a transshipment hub for air cargo in the region and will create opportunities for airline services to expand.

In addition to this agreement, NCCIBD will facilitate and endorse the official launching of a web platform on January 26, 2017, which is known as www.cubejunction.com, a hybrid online market place for I-Businesses, nano and micro businesses, small and medium enterprises (SMEs) and a premier e-commerce platform for Asean, Asean+3 and BIMP-EAGA region.

The agreement also aims to take advantage of the 21st Century Maritime Silk Road initiative, providing a trading platform for air trade services in the region.

The AFL-CJ alliance will be handling firmed air transshipment for the region via Brunei through strategic alliances agreement.

The Hong-Kong-based company is currently planning to setup a bonded warehouse in Brunei to cater to the BIMP-EAGA region.

NCCIBD will be covering all issues and matters relating to policies, standard regulations, bilateral and multilateral arrangements and SME promotions.

Through the alliance, CJ will establish its presence in other countries such as China, Malaysia, Indonesia and others.

In its effort to help the nation diversify its economy, CJ is to assist nano, micro and SME businesses to market and sell their products online, locally and overseas. Buyers and sellers can interact with each other real time on CJ’s online social networking platform and conduct their business on CJ online market place.

It also provides a platform to promote Halal products ranging from food, cosmetics, apparels, footwear, and others.

NCCIBD believes that the CJ platform will solve some of the major issues associated with building start-ups and running micro, small and medium enterprises (MSMEs).

By utilising CJ, MSMEs and cottage businesses will only require minimum cost for business operations and they can operate businesses even from home.

CJ also provides door-to-door service delivery system anywhere in the world, which can solve the currents transportation and logistics challenges faced by Bruneian small businesses.

A fulfilment centre for Halal products will be developed as part of CJ where products from all over the world can be gathered for re-export, using the strong Brunei Halal Certification Mechanism.


Credits to: Borneo Bulletin (borneobulletin.com.bn)